Steve Jobs, the Consumer, and Inventing the Jewish Future

Of all the recent retrospectives of the late Steve Jobs, the one that has had the most impact on me contained the observation that he “hated traditional market research”.  It was a comment made by one of the guests (advertising consultant, Cindy Gallup) on the public radio show “The Take Away” on Friday, October 7. You could hear the entire recording here.  Mr. Jobs believed that successful marketing and production must be customer centered, but that consumers don’t really know what they want. He believed in what Alan Kay once said: “The best way to predict the future is to invent it.”    According to author Steven Johnson, also on the same show, Jobs understood that a product’s design incorporated usability.  It isn’t just what the product looks like; it’s how it can be used by the consumer.  Jobs’ genius according to Johnson, was that he believed that when designing a product,   “the totality of the experience of using the product” must be part of that design process.  So what do we, as Jewish educators and innovators take from this?

The iPod was created to fill a vacuum. Its creators saw what was trending in the business of music: (napster and clunky mp3 players) and created something new, thereby creating demand and changing the way we listen to and buy music.  This is the paradigm that could work for Jewish education.

When we design a Jewish experience, we need to remember that there is a delicate balance between the goals we set as educators for our constituents, and their desires and needs.  Franz Rosenzweig was right when he taught us that the periphery leads us to the center.  Whatever Jewish experiences we develop, they must relate to where our students and families are today. It can’t just look cool.  They need to be practical, useful and accessible. But therein lies the dilemma.  Do we, as Jewish leaders, design experiences that we believe will serve the purpose of (and forgive  me for using this phrase but it actually is apt) Jewish continuity, or do we develop models that may, in the short run, seem appealing, but in the end, add nothing to creating a  Jewish future?  Another way of asking this question is: Do we want to fill a vacuum (like the iPod did) or do we want to enhance the already existing empty space of ideas that lead nowhere?

Following Steve Jobs lead, what we design must be multifaceted, and  informed, though not determined by conventional wisdom.  Just because an idea is popular doesn’t make it The Truth or The Answer.  We are on a narrow bridge, and need to make sure that we don’t fall off into the chasm of irrelevance.  The subtlety is following the teachings of Steve Jobs in creating a synergy between what we design, how it works and our roles as leaders.

So we need to pay attention to what’s trending in our congregations and communities.  Parents are busy.  Kids are overwhelmed.  There is a drive to create models of juvenile Jewish education that can fit into our overscheduled families’ lives. The question is….will these experiments really lead to a Jewish tomorrow?  Is “fitting in” enough? 

Collaboration, construction of knowledge and finding personal meaning are all guidelines that need to shape what type of Jewish experiences we design.  We need to master the tools available to us in the 21^st century, both digital and experiential to make Jewish life to enhance the usability of the “product” we design. The role of a Jewish professional is to learn from conventional wisdom and then apply knowledge and experience to invent a new future. 

Tomorrow! Tomorrow! I Love Ya Tomorrow!

I had a conversation with a Rabbi recently.  He was upset because a cantorial colleague of his had decided to strike out on her own, performing “destination B’nai Mitzvah”, divorcing herself from synagogue life, and setting up private Hebrew schools in community club-houses.  He fretted that this is antithetical to the idea of community and affiliation.  He felt that to be a true part of the Jewish community, one needed to belong to a synagogue. He continued, pointing out that he knows that times are changing, but  he is concerned that the future of Judaism “may bear no resemblance to the Judaism that we are familiar with.”  I looked at him, paused, smiled, and said, “I certainly hope so.”

At the recent Judaism 2030 conference, Jonathan Woocher, Chief Ideas Officer of JESNA, asked participants to share their visions for Judaism in the year 2030.  I always get nervous about future oriented questions like that.  A lot can happen in the next 19 years.  In the past, the face of Judaism has unpredictably and unalterably been transformed in shorter spans of time.  Yes we need to keep our eyes on the target of long term goals. For me I guess I’d want to see inclusive, engaged and vibrant Jewish communities both in and outside of Israel. But I also think we need to be very careful that in our rush to embrace our visions, we don’t ignore the realities of what our students need today.  After all, what will be is built on what is.  At a recent NATE webinar on the “History of Identity and Technology” facilitated by Ari Kelman, this very theme was brought up.  By engaging our students in the process of creating their own Jewish knowledge databank today, we can shape how their Jewish practice might look in 2 decades.

The reality in America today is that we are in the midst of an era in which supply side economic theory is victorious and has trickled down to what we do as Jewish educators.  It’s become all about lowering “regulatory” barriers that prevent individual expression. No longer does the synagogue determine what it means to be Jewish. Parents and kids are searching for ways to engage in Judaism on their own terms - a free market mentality.  The Judaism of tomorrow will be very different from what we, our  parents, and grandparents are familiar with. It will be shaped by what we do today.

There is no one answer, one tool, one technology that can prepare us for this mission.  There are many answers:  learning via camp-like experiences, digital platforms, family programming, Day schools, Hebrew charter schools, even old-fashioned congregational schools. These are what we are familiar with now. I expect that more approaches that we haven’t thought of yet will arise.  All we do know is that we must be open to the idea of choice. Rather then reject we must be prepared to embrace. We educators must be given the resources to retool and re-envision our profession.

“Teaching” as a concept is undergoing a metamorphosis, reflective of new modes of learning that are embedded in what Eisen and Cohen called “the Sovereign Self”. We need to reconcile ourselves to this today. If we don’t adjust how we “teach” and “lead”, we’ll render ourselves obsolete.

Stepping Through the Door Together - Now's the Time

“I’m late, I’m late, for a very important date!”  I feel like the white rabbit.  You know, rushing hither and yon, trying to figure out how to get where I need to go without being too distracted by all the tweets, network posts, and blogs I follow; not to mention the old technologies like the printed word and emails. There is so much information available to us.  If I miss a day of twitter, I feel it’s a catastrophe.

I’m not a technical neophyte.  I sort of know what’s going on.  Can you imagine being someone who has never tweeted, doesn’t know what a wiki is, thinks a glog is a type of fruit, and is trying to just stay afloat in this ever changing new world, let alone explore the Jewish educational cloud?  There are so many resources and new technologies that appear daily.  It’s easy to be intimidated.  There are probably fantastic teachers in the front lines who are so afraid of trying to figure this stuff out that they retreat into their old tried but true habits, becoming increasingly irrelevant in the classroom.  I know that there are folks who left both the JEA and NATE conferences with a sense of despair at not knowing how to proceed. Those who were unable to attend either conference are even more lost.  I believe that the time has come for us to help our teachers, especially those working in congregational/supplemental schools, break out of their shells to find a new comfort level in tomorrow.

We can lower the level of stress associated with learning new edtech skills by creating an accessible portal through which our teachers will learn to use the tools they need to move forward.  We are all searching for scrapes of knowledge wherever we can find them.  There’s too much out there that’s spread all over the place. We no longer have the one conference a year where we all came together to learn.  Now's the time to get organized again!

This is what I propose:  Let's create a new trans-denominational platform for Jewish educators of all flavors to gather virtually or, if practical and affordable, f2f  to explore the possibilities that tomorrow presents.  This collaborative cloud-based venue would be a forum that would promote dialogue, teaching and learning. It would be a consortium of all professional development providers that would “push” the opportunities to learn to us all.  I’m talking one-stop-shopping - a mall for Jewish education. It would be one venue that would offer educators and knowledge seekers ALL the opportunities and resources to enhance the field of Jewish education:  A 21^st century virtual Pumbadita, if you will - an on-line center for Jewish learning that would be comprehensive, all inclusive and easy to access.

This idea will be made real as a result of cooperation and collaboration between all Jewish education service providers, both those affiliated with a movement, like NATE and the JEA, as well as others like JESNA and PELIE. We all need to work together.  We need to move forward now.

I’ve started to have conversations about this vision with individuals affiliated with different groups and organizations. People are interested in seeing this come to fruition. I believe it is now the appropriate moment to widen the circle and have an expanded group of those who care about the future of Jewish education come together and brainstorm how to make a new Jewish Professional Learning Network happen.  Dr. Jonathan Woocher, the Chief Ideas Officer and Director of  the Lippman Kanfer Institute, has indicated that he is happy to host such a web meeting.

This is a concrete call to action. If you are interested in joining in the conversation and taking part in a virtual brainstorming session, email me, Peter Eckstein at terrapin@mindspring.com

If not now, when?

If Not Now, When - Blurring the Lines for the Future of Jewish Education

The dust is settling after the January JEA and NATE conferences.  Synagogue educators of all stripes and flavors are returning to our old haunts: Congregations and real life. A taste of what is possible still remains in our mouths, though. We need to ask: How do we keep the spirit that we felt in Mt. Laurel and Seattle, alive?  How do we move forward?  What’s next?

Now is the time for us to translate what we started to learn last month into our everyday routines.  What this means, IMHO, is that we need to work harder to create our own Professional Learning Network (PLN). We have learned that we don’t have to be in the same room/city/state/continent to learn from each other.  We have learned the real strength of social networks like Facebook and Twitter. Now we need to take the next step and get involved in these networks, learning from each other and building something brand new.

The laboratory that was NATE or JEA was great:  A controlled environment where the best of the brave new world could be displayed in all its cyber glory, pointing a way to what could be. But we all know that when we’re on our own in our offices back home, life has the annoying habit of happening: Distracting us with emergent issues like the kid and her mom who goes to soccer practice instead of the B’nai Mitzvah family program; the teacher who can’t get it together enough to turn in a legible lesson plan, let alone any; the board member who doesn’t understand why religious school teachers should be paid a reasonable wage. We all face these issues daily. We must not let them get in the way of our moving forward to build a vibrant edifice that IS the Jewish future. We can’t let the mundane get in the way of the sacred: L’mavdil ben kodesh l’hol.

Let it be proclaimed through all the lands and Second Life: The tools we need to learn how to construct tomorrow’s educational systems are available in the cloud, from teachers and thinkers at #jed21, from networks, sites and blogs like the Jewish Education Change Network, YU2.0, Welcome to the Next Level, The jewish-education Daily and many many more. They are a mere mouse click away. 

Yes, these resources are there to teach us, but what we need to do is to organize, to work together, regardless of affiliation or movement. This is my Unified Field Theory for Jewish Education: One “place” where we can all “meet” and discuss and build. Rather than the disparate links that can become overwhelming to us and especially to those who didn’t attend either conference, we should create a clearinghouse that will enable us to learn from each other.  We don’t have time in our ridiculously busy days to follow every tweet or blog. I know how traumatic missing 12 hours of tweets can be. We congregational/supplemental/complimentary school educators need to (If I may mangle my friend and colleague Ira Wise’s blog title) get to the Next Level and create one forum that will be OUR Professional Learning Network, irrespective of denomination or movement. 

I’m ready to work on this experiment.  Anyone want to join me?

And if not now, when?

From Sinai to Cyberspace, Pt. 2: Thawing out

As I reflect on the Jewish Educators Assembly conference that just ended, the lyrics of an old song pops into my head: “There’s something happening here. What it is ain’t exactly clear.”  It’s not that we’re clueless when it comes to us knowing what Jewish education will look like in the future; it’s just that we’re not sure in what direction we’ll be traveling.

So…maybe we are a little clueless after all.

Let me back up for a moment. The close to 200 participants at the Conservative movement’s education conference were exposed (many for the first time) to web 2.0 platforms that foster collaboration and have the potential to build community in new ways. For many of those present, the learning curves were steep as questions were posed, such as: “How do I set up a twitter account?” and “What is a Personal Learning Network?”  Lisa Colton (@darimonline) presented the challenges facing Jewish professionals as we reach out to a new generation of Jewish parents. Caren Levine (@jlearn20) introduced tools that enhance professional development, all within the context of social media, and opportunities of cloud based collaboration.  David Bryfman (@bryfy) stressed the importance of stepping out of our professional and institutional comfort zones as we look at existing structures, re-visioning them through a process of re-prioritization. discovering  new opportunities we never dreamed of. 

So in this embarrassment of riches with which we were blessed at the JEA, we must ask the hard question:  What is truly necessary in our work and for our constituents? And here is where we get to the hard stuff.

Who are our constituents? Parents?  Kids?  How are Baby Boomers, Gen “Xers” and Millenials different from each other?  How do we rise to this challenge of being effective in reaching different generational cultures? How do we cope with the democratization (or is it the rise of the consumer ethic) of knowledge? More than any other time in history, not only do people have a greater exposure and ability to get answers to ALL their questions; they also demand a say in what they want to learn, and when.  We seem to be on the cusp of a reordering of the traditional dynamic between parent, teacher and child.  Pam Edelman, from Yerusha, presented a model of Jewish education that is sort of a combination between home-schooling and the scouting merit badge program.  It exists outside of current institutions, and was born out of young families’ frustration with organized Jewish life today.  Is this a fad or a trend?   Should we, as Jewish professionals, feel threatened by this new phenomenon, or embrace it?  

The new tools that enhance collaborative learning (like Voicethread and Google Docs) and building school communities (such as interactive school websites like Activit-e) reflect the reality that relationships are central to building authentic Jewish lives. What this means is that the digital tools we have available to us today are only means to create a 21st century Klal Yisrael. This idea of unity certainly isn’t new.  It’s just that the way to achieve it, is.

 Ultimately, the question that underlies all others, in my mind, is what will Jewish communal life look like the day after tomorrow?  The idea of Social Networking was ubiquitous at the JEA conference. It’s all about relationships and how technology can be a tool to enhance the growth of community. As others have said before me, it’s not about the tech, it’s about the people.

As I write these words, I’m sitting in the Philadelphia airport waiting for my flight to take off in the driving snow.  At the same time, the final keynote address is being given back at the conference.  Robyn Faintich (@Jewishgps) is live-tweeting it at #jea59. The speaker, David Bryfman has asked the participants to close their eyes and “think about the future: What COULD Jewish life look like in your imaginary vision.  Who are the learners? Where? When?”

Next week the Reform movement's educators are meeting in Seattle for their conference: called "Imagineering Jewish Education for the 21st Century". They too are exploring the frontiers of technology and Jewish education. I can't help but think that we are at a serendipitous moment, when we all are on the same page of Talmud. We all know what needs to be done, we're just trying to figure out how. I believe now is the time for Jewish futurists, educators,and leaders from all movements to come together and explore tomorrow. If I may borrow Jack Wertheimer's imagery, we need to break down the denominational silos and finally collaborate.

We don’t know what next week will look like.  Before us are possible paths. In this age of cloud computing, virtual communities, and social networks, we need to take the leap of faith and move forward, not knowing exactly where it will take us, but being confident that by embracing the future, we will ensure a Jewish context for all those who will live in it.

From Sinai to Cyberspace, Pt. 1: Preparing to freeze.

I'm sitting in a pizza joint in Palm Beach International, waiting for my flight to the frozen tundra of southern New Jersey.  Why would I, a 17 year resident of tropical Florida be braving the Arctic cold of the North East?  What would have prompted me to purchased a down jacket - my first since the 1970s?  There's only one answer:  looking for tomorrow,  today.

I'm on my way to the Jewish Educators Assembly Conference, called "From Sinai to Cyberspace: Exploring the Impact of Technology on Jewish Education".   The Conservative movement (like the Reform next week) is embarking on a journey to investigate the interface between digital learning and Torah. We educators know that something must change.  We also know that the process of re-visioning Jewish learning is well on its way.  We are in the midst of learning how these Jetson-like tools can work for us today.

I plan on blogging the conference, sharing with you my thoughts,  impressions, questions, and maybe even gossip and trivia, if anything pops up.  I'll also be tweeting my experiences at #jea59 (as well as #jed21).  If you can't be with me, freezing your tuches off, at least you can vicariously experiencing how today we take our steps, virtual and real, into the future.

Tinkering With Tomorrow

When I was a kid I loved tinker-toys. I would spend hours constructing skeletal looking and what I thought were futuristic buildings.  I never knew what the outcome would be, I didn’t know if what I was building would stand up to the forces of nature or my brother’s kicks, but I had fun.  I just built and then decided if what I created was worth the effort. That was then, this is now.

I bring this up as I finish watching the videos from the recently held Jewish Futures Conference that were just posted for all of our viewing pleasure and edification. Go here to watch the presentations yourself. I’m also in the midst of reading a fascinating collection of essays published by the Association for Supervision and Curriculum Development, entitled Curriculum 21: Essential Education for a Changing World, edited by Heidi Hayes Jacobs. The book and the conference videos are serendipitously providing me an opportunity to think about how we, as Jewish educators and futurists can tinker purposefully with a Jewish tomorrow.

What will we want our children, our students, to know when they emerge from their Jewish educational cocoon?  What will the Jewish curriculum look like tomorrow?  In one of the pieces in Curriculum 21, Jacobs suggests that we ask three guiding questions as we reevaluate curriculum and content in secular education. Let’s consider them within a Jewish context:

1.    Within the discipline being reviewed, what content choices are dated and nonessential?  In our world of Jewish learning, this question can be considered heretical.  Isn’t it all sacred?  What isn’t essential? How do we evaluate that? Who makes that judgment call?

2.    What choices for topics, issues, problems, themes, and case studies are timely and necessary for our learners within disciplines?   What is happening in the Jewish world NOW? How does Jewish practice and interpretation reflect life in the 21^st century? What are the roles of Israel and the Diaspora; of men and women; of interfaith families in Jewish life?

3.    Are the interdisciplinary content choices, rich, natural, and rigorous? What does it mean to engage in Jewish life, learning, and spirituality? What are the different ways of creating meaningful Jewish experiences?

Among the winners of the Jewish Futures Competition, a contest for the most “forward looking” Jewish educational thinkers and doers that was featured at the Jewish Futures Conference, we find Charles Schwartz and Russel M. Neiss, the creators of MediaMidrash.org. In their submission to the competition they posited a paradigm for future Jewish engagement resting on four guiding principles:  

1.    Jewish resources need to be open, discoverable, and accessible. The body of Jewish learning needs to be available to all who seek it - free and non-proprietary.

2.    Remixable. Jews need to be provided the tools and opportunity to transform and reinterpret Jewish tradition and life. 

3.    Jewish education needs to be meaningful and relevant, providing the learner with a context in which to construct a Jewish life that matters.

4.    Meaningful Jewish life needs to continue to incorporate a process of community building, recognizing new definitions of affiliation and belonging, both face-to-face and virtual.

The way Jewish knowledge WILL be acquired tomorrow is different than the way it WAS attained yesterday. David Bryfman once wrote about the 19^th century revolution in general education revolving around the new fangled tool called the chalk board.  We are in the midst of a similar phenomenon, this time being driven by digital and social technology.  Learning is becoming non-linear. It is more and more a social process, driven by demand and developed by a community that is linked in synchronous and a-synchronous environments, both present and remote. For better or worse, education is turning into an even messier affair than it already is.  This is what will drive us to answer the questions of what to teach. The structure will be more fluid, transparent and flexible. Stephen Wilmarth writes in Curriculum 21 how education has been a cathedral, an elegant top-down process designed by “wizards and experts”.  The future reality can be described as a bazaar, a market place that is noisy and unpredictable, a result of uncontrollable forces.  Knowledge will be open to all, redefined and remixed when appropriate so as to become personally and communally meaningful in contexts of yet unimagined social networks, creating new types of communities.

Jonathan Woocher, in his closing remarks at the Jewish Futures Conference notes that there is no one Jewish future.  It can’t be pre-determined.  There are multiple possibilities. Schwartz and Neiss retell the midrash of Moses visiting Akiva’s classroom of the future, not understanding a word, even though his teaching is the lesson being taught.   If we were to step into H.G. Wells’ Time Machine and be transported into a Jewish learning environment of the future, what would we find? Would it be alien to us?  Should it be?

Long Distance Runaround: Pondering the CyBar/CyBat Mitzvah

When I first read this past Sunday’s New York Time’s article on digital B’nai Mitzvah preparation, my first thought was that it was intriguing that this topic would be the lead story in, of all things, the Fashion and Style section. It then occurred to me that the topic’s visibility in the soft news section is a sign of how truly mainstream Judaism has become in American culture. This is what we have been fighting for – to be accepted in secular society. We have done such a good job that a central Jewish-American ritual has become a subject of pop culture. Like all the rest of American lifestyle, our traditions are now morphing into something potentially unrecognizable in this real world made virtual.

The point of the article, as I see it, can be found in this question asked in the fourth paragraph of the piece: “If dating, shopping and watching TV can be revolutionized by the Internet, why should bar and bat mitzvahs be immune?” That is it in a nutshell. Our communal striving for normalization and acceptance in the Diaspora has essentially led to the eradication of the line between the holy/kadosh and the mundane/hol. Nothing is sacred. Our coming of age ceremony, which is more of a process of becoming then merely a single event, has lost so much of its uniqueness that it can be acquired while the recipient is physically absent. Is this a tragedy? Maybe. What do we do about it? Embrace it.

Reaction to the CyBar/CyBat phenomenon seems to center on it being a reflection of a general decline in the centrality of Jewish communal life in the early 21st century. This is not news – those of us who work in synagogues struggle with this on an almost daily basis. We respond by trying to find new ways to engage our existing synagogue members and families, as well as to reach out to the unaffiliated. We are constantly exploring new models and technologies, and striving to create new visions that will enhance existing institutions. This is as it should be, and this is why we need to see the rise of the digital B’nai Mitzvah as an opportunity for us to expand our community. This requires developing a new paradigm of affiliation and membership. We need to leverage on-line participation, incorporating it into what we do in our brick and mortar facilities. This may take the form of a new synagogue membership category with its own price structure - call it “Virtual” if you will. We should contemplate creating semi-permeable walls that welcome those who are trying to find their own personal niche in the Jewish community. We must dare to think that digital experiences, if handled artfully, can be gateways to synagogue life for the unaffiliated. Face-to-face encounters no longer may be the only, or even primary, means of introduction to the Jewish community.

A Florida Rabbi I know, upon reading the Time’s article commented, “We have met the enemy, and he is us.” This made me think of Sun-Tzu, the 6th century Chinese author of “The Art of War” who wrote, “keep your friends close, but your enemies closer”. We, the inheritors of the tradition passed down to us from Moses to the Great Assembly to our parents need to find the open hands waiting to receive that birthright. Could it be that those we think are the “enemies”, those we accuse of emasculating the Judaism from which we grew, are actually reshaping our heritage, leading us to the next step in a dynamic and flourishing Jewish future?

Strikes, Spares and the Jewish Future

I’m a bowler. I’m in a league. Sometimes I hate it. You see, once the ball is rolled, the outcome is by no means assured. I can control how I grasp the ball, swing and release it, but that’s it. Once it’s thrown, it interacts with the oil that is spread on the lane and is impacted by the laws of physics that determine the way it hits the pins, as it ricochets, slides and rolls. I can set up the perfect shot, but the process that takes place after I release that sphere is up to forces over which I have no control. There are too many variables. It’s sort of like planning for a Jewish future (you knew this was going somewhere.)

We can plan tactics, strategies, and methods of engagement but when we talk about modern Jews, we’re not dealing with a herd (Klal Yisrael notwithstanding). The phenomenon that Cohen and Eisen defined in The Jew Within 10 years ago describes American Judaism today and probably tomorrow – Jews are making their own Shabbat and are increasingly becoming alienated from established forms of Jewish communal life. Jonathan Woocher got it right last week when he wrote that we need to adjust the paradigm of Jewish education, empowering each individual to be involved in personally constructing "a meaningful and satisfying Jewish journey." And this is how building a Jewish future is like bowling.

There are many different types of bowling bowls designed for the particular style of individual bowlers. One size cannot fit all. As we design the foundations of 21st (and 22nd) century Judaism, not only do we need to contemplate how to link the silos of Jewish institutional life; we may very well need to build new ones to replace the antiquated structures that are still standing. But we can’t tear everything down, at least not for the time being.

As long as I’ve been in my present position as a synagogue educator, I’ve communicated with my religious school families via weekly e-mails. This year I decided to take the next step - I just created a religious school Facebook page. I happily announced it and received fascinating feedback. There were those religious school parents (all in their 30s and 40s) who thought it was cool. Then there were those (same demographic) who began to tremble in their shoes…as one religious school mom put it: “I’m one of the handful of people who refuse to use Facebook. I hope you will continue with your email updates.” As I’ve written before, we need to be careful of how quickly we embrace our future. We don’t want to leave anyone behind.

Obviously it will be impossible for us to forecast the outcomes as we tinker with the Jewish future. We may be positive that we’ll get a strike, but in the end we may only knock down a few pins. The trajectory of 21st century Judaism is radically different from anything that Jewish civilization has experienced before. One center of Jewish life, concentrated in North America, is a place where state sanctioned anti-Semitism by and large never existed – at least not since Peter Stuyvesant and Ulysses S. Grant. The only Jewish ghettos in the United States were self-imposed. This communal history has left an indelibly unique mark on the character of American Judaism.

The other center is Israel – with a flavor of Judaism that is defined by an amalgam of socialism, European nationalism and religious orthodoxy, and topped off with strife, both internally born and externally imposed. The resulting concoction is a type of Jewish identity that, at times, is almost alien to the Jewish sensibilities of its brothers/sisters/cousins across the great sea. Is it possible to link these silos?

In “The Big Lebowski”, John Goodman, playing the weirdest Jew I’ve ever seen, declares that he doesn’t “roll on Shabbos”. Now that I think about it, he may not be so weird, actually. He’ll drive. He’ll drink. He’ll fight. He just won’t bowl. He’s like many of us. We all seem to be making our own “Shabbos”. As we strive to engineer the future of our people, we must not be so confident that we have all the answers. We don’t. Sometimes the exception, or the unexpected, becomes the rule. That’s the only thing we can be sure of.

Opening the Door Wider

The theme of rebuilding connections to Israel has been making Jewish headlines this past week.  The newly released Jewish Agency strategic plan (Securing the Future: Forging a Jewish Agency for Israel and the Jewish People) sets out a blueprint that would lead to forging new links between Israel and the next generation, thereby ensuring the continued centrality of Israel and Zionism in 21^st century Judaism. The new focus will be the younger generation, Jews between the ages of 13 and 35.  The tool will be creating more programs that will entice this age group to step through the door and come to Israel to study, to play, to visit, and maybe, ultimately to live.

What the Jewish Agency is planning makes perfect sense. It is not news that the best way to connect anyone to Israel is by taking them there. However, there is one glitch.  Yes we need to focus on those born in the last 3 decades.  But I think we are forgetting that there is a whole other group of people who may never have been to Israel, and have considerable influence on whether teens will go or not.  I’m talking about their parents.  Without their buy-in, their kids won’t be on that El Al flight to Ben Gurion airport.

According to Jack Wertheimer (The Truth About American Jews and Israel), only 35% of American Jews have visited Israel.  The 2000-2001 National Jewish Population Study estimated this number to be 41% of all Jews, and less then 30% of those between the ages of 18 and 54 (today’s 28 to 64 year olds).  We can’t just focus on teens.  We need to reach out to their parents, the folks who will sign the permission slip.  These are the people who came of age in the ‘80s, who grew up with Israel’s image being tarnished by the 1982 Lebanon war, the first Intifada and Gulf War #1.  This is a generation that never went to Israel because of the perceived violence and danger.  They haven’t had a chance to experience Israel first-hand.  They have raised their kids to see Israel as being somewhat important, but are unable to share their own personal impressions. These are the parents of the kids who now attend congregational schools and confirmation programs and who tell me “It’s too dangerous to send my kid to Israel.” These are the folks we need to send there.  If they go, their children are more likely to follow.

A flight to Israel during summer (when kids are on vacation) costs over $1000.00 a person. For a family of 4 we’re probably talking over $6000 for everything. I think the time has come to make it easier to get to Israel.  We seem to be moving in the right direction with college students and young adults.  We’re about to work on getting more teens there.  I propose that we create programs that focus on families who have never been to Israel:  sort of like Birthright, but for parents and their school-aged children.

I know it’s a lot of money and this idea is fraught with logistical impossibilities, but I believe that parents are the best teachers, and if they fall in love with Israel, this will influence how they raise their children.  Maybe I’m being impractical and unrealistic, however I am an old-time Zionist who still believes in what Herzl said:  Im Tirzu Eyn Zo Agadah:  If you will it, it is no dream. The door is open. We just need to try to entice more folks to step through.

Teva-JNF seminar: pt 4 - The Jewish Edge Effect

Changing frames of reference.  That’s really the best way to describe this past week’s Teva Seminar on Jewish Environmental Education. Old ideas were presented in new packaging, and new concepts were introduced in the context of tradition (albeit in new garb, as well). These are examples of what I call the “Jewish Edge Effect”.

A few days ago I wrote about the scientific concept of “the edge effect”: the phenomenon of increased biodiversity in areas where different habitats meet. We can observe the Jewish edge effect when different Jewish perspectives converge and create new approaches to both tradition and modernity, challenging and modifying conventional wisdom.  That’s what happened here, specifically in terms of the JNF and Israel.

The presentations and programs from the Jewish National Fund were geared to present Israel in a benign, green fashion, sidelining the political elephant in the room.  I think to a great extent they succeeded:  The educators who participated in those sessions came away with ideas of how to present the Jewish State in positive ways that are accessible to all, and especially speak to young people – those who, according to research and experience, are the least engaged when it comes to Israel. 

This is where the Jewish edge effect comes in. At the Teva seminar, all participants learned that “nature has no boundaries” (Noam Dolgin) and that preserving the ecological balance in the region can be the key leading to less hostilities and even (dare I say it?) peace.   But this was just one small piece.  Sessions on climate change, Shabbat as an example for sustainable living, and rabbinic perspectives on consumption created a mindset for all participants to open up to other possibilities.  The “Topsy-Turvy” bus that sat by the lake in the parking lot across from the dining hall was, I think, the most salient example of how things can be seen differently.  This had a significant impact on how those Jewish educators from “main stream” institutions who participated in the JNF programming will approach teaching about Israel in the future.

If we present Israel as a place where nature happens, a place where the inhabitants cope with sharing scarce resources, could this possibly effect how our students look at Israel in the future; not as a venue of conflict, but as a land that needs to be worked and protected (Genesis 2:15)? A changing frame of reference regarding Eretz Yisrael, focusing on the context of The Land that is shared by all, might create a new spark of caring for those who don’t remember ’67, but do remember Gaza and the flotilla.  

I’m not so naïve as to believe that JNF’s mission has changed:  its raison d’être is classic Zionist: to create a majority Jewish presence on the Land.  However maybe if the sentiments of future supporters of JNF and Israel are not just motivated by demographic and nationalist concerns, but rather by caring for the Land and its promise, we may find a renewed interest in Israel and Zionism, which might then have a real influence on Israel itself.

The Jewish edge effect describes a framework for the promise of an evolving Judaism.  One that draws from different cultural, technological and intellectual habitats that converge and from which can spring forth a flourishing Jewish tomorrow.  

Learning To Read All Over Again

It’s that time of year again. I’m not talking about Yom HaAtzmaut, or Shavuot. I’m not even referring to end of the year progress reports, Hebrew evaluations and confirmation services. This is the time that my thoughts focus on the next few years. What will my school look like in a year or two? How can I, in partnership with my school parents, initiate and implement constructive and transformational change?

There are a lot of interesting ideas floating around the cloud these days. One I just discovered can be found at Yerusha (here: http://www.yerusha.org/index.html and here: http://www.forward.com/articles/127124/). This new model of Jewish education aspires to returning parents to the role of primary educator through learning experiences that integrate technology and homeschooling. I would love to know how and if it works. I do know that there is much to learn from this program. This is just one proposal – one way that we can reach our students, whoever they are.

I recently attended the 2010 Technology Conference hosted by the Palm Beach County School District. There, I explored how the iGeneration (or whatever you want to call folks born in the last decade or so) speak a different language. We educators need to adapt to shifting notions of literacy, adopting the concept of “Transliteracy”: the ability to read, write and interact across an array of platforms and tools. This doesn’t just mean that we need to integrate the iTouch and Google Earth into our lessons. What it demands from us is that we must re-learn how to read. It is incumbent upon us to develop the ability to understand the new alphabet that our students are embracing. At the same time, we need to learn to listen to the language our school parents are speaking, as they strive to find ways of connecting their kids to a Jewish future.

Jason Ohler defines literacy as “being able to consume and produce the media forms of the day. The default media form has shifted from the essay to the multimedia collage.” (http://www.jasonohler.com/storytelling/beyondwords.cfm). What this means in the world of Jewish educational engagement is that we need to reset our defaults. These new modules may vary from cell phone texting as a classroom tool to a community oriented spiritual experience by a lake. It doesn’t matter if the learning is electric or organic. Labels are irrelevant. What matters is not that we can decode a language – reciting a string of symbols without comprehension - but that we can really read - ascribing meaning to the words written in those symbols. It means immersing ourselves in a new literacy that will shape how the future will be perceived. It means that maybe, if we become fluent enough in these new languages, we too can become writers, reaching the readers, opening doors to Jewish tomorrows.

But first we need to learn to read all over again.

Can "Lost" save the Jewish world?

I’ll just put it out there: I love “Lost”. It helps complete my Tuesdays, watching how Hugo, Jack, Kate and everyone else on the Island figure out what their purpose in life is. In the last episode, “Lost” gematria became a major theme. For those of you who seek direction let me explain. In the show, a series of numbers pop up periodically, and seem to have a crucial connection to the lives of the characters. These numbers are 4,8,15,16,23,42. This week, the number 23 was very important in relation to one of the central personalities. On the same day, “Idea #23” was posted on the “28 days, 28 ideas” website, on which appear 28 “great new ideas for helping out the Jews”. Go here to read them all: http://28days28ideas.com/. I began thinking: What if Life imitated Art? Maybe there is a super-mystical connection between the numerals on “Lost” and the “28 Ideas”. So I began to correlate the “Lost” numerology to the 28 ideas for the Jewish tomorrow found on the web. This is what I found:

#4: Orthodox Feminist Day Schools - I’m not Orthodox, but this idea of rethinking gender roles in traditional Judaism is emblematic of Jewish history being defined by changes in frames of reference. The strength of Judaism is its ability to redraw itself within the context of modernity (whenever that is) and Jewish tradition, whether it’s the rise of Rabbinic Judaism after the destruction of the 2nd Temple, the emergence of the Hassidic movement in the 18th century or the development of Zionism in the last 150 years. We have never been afraid of walking through open doors – or at least checking out what’s on the other side. Idea #4 (http://blogs.forward.com/sisterhood-blog/124938/) is an example of an evolving and ever-growing Judaism.

#8: Jewish Artists Residency – The idea of establishing a community of artists (http://blogs.jta.org/philanthropy/article/2010/02/06/1010491/idea-8-jewish-artists-residency) leads me to think about creating dynamic communities of learning and engagement that touch on the diverse nature of what it means to study and be Jewish. It speaks to the concept that “the same old same old” doesn’t apply anymore, and that we need to foster safe, nurturing and constructive environments that can be catalysts for Jewish growth, even if they are not conventional.

#15: Return of the Matchmaker – We’re not talking about a throw-back to the time before JDate. This idea suggests the designing of structures that connect individuals to Jewish experiences; “building relationships rather than programs” (http://blogs.jta.org/philanthropy/article/2010/02/16/1010642/idea-15-return-of-the-matchmaker). It reflects the psychology of the 21st century American consumerist ethic. Whether we like it or not, Jewish life in North America is impacted by hyper-individualism. The question is how do we leverage this phenomenon to our advantage? How do we become guides and connectors in the marketplace of Jewish thought and practice?

#16: Chai Mitzvah – A simple but elegant idea (http://blogs.jta.org/philanthropy/article/2010/02/16/1010654/idea-16-chai-mitzvah) that compliments idea #15: link people to opportunities to study and practice Jewish life, establishing them as moments of celebration and confirmation. We never stop learning, so why can’t we create a new ritual or milestone that commemorates our never-ending path towards Jewish enlightenment? What’s wonderful about this is that it affirms what we all knew already: that study leads to practice, and that adults who continue on the journey of Torah Lishma can take this exquisitely personal experience and make it public, special, and (who knows) even holy.

#23: This is the idea that led me to the epiphany that “Lost” may help us find the answer. The idea is: Jewish Identity Projects Are Not The Answer. Now, this may sound radical, but the basic concept is that being Jewish is more than how one feels. Judaism is an action oriented culture/civilization/way of life. It’s not about talking the talk; it’s about walking the walk. Being Jewish is about doing Jewish. Idea #23 (http://blogs.jta.org/philanthropy/article/2010/02/23/1010767/idea-23-jewish-identity-projects-are-not-the-answer) teaches us that we need to reevaluate our efforts to promote Jewish engagement. Touchy – feely ain’t enough. It’s how we behave that defines what being Jewish is all about.

We’re missing one idea for one number: #42. But that’s okay. I was being a tad playful when I began this “Lost” scavenger hunt, but you know, these ideas are crucial. If we care about creating a Jewish future, we need to be prepared to find the answers in unexpected places. These ideas (and all of the 28) can help us rethink what we’re doing and how we need to move forward. And who knows, someone may come up with idea #42 which will change everything.

On that note, see you on the Island.