Steve Jobs, the Consumer, and Inventing the Jewish Future

Of all the recent retrospectives of the late Steve Jobs, the one that has had the most impact on me contained the observation that he “hated traditional market research”.  It was a comment made by one of the guests (advertising consultant, Cindy Gallup) on the public radio show “The Take Away” on Friday, October 7. You could hear the entire recording here.  Mr. Jobs believed that successful marketing and production must be customer centered, but that consumers don’t really know what they want. He believed in what Alan Kay once said: “The best way to predict the future is to invent it.”    According to author Steven Johnson, also on the same show, Jobs understood that a product’s design incorporated usability.  It isn’t just what the product looks like; it’s how it can be used by the consumer.  Jobs’ genius according to Johnson, was that he believed that when designing a product,   “the totality of the experience of using the product” must be part of that design process.  So what do we, as Jewish educators and innovators take from this?

The iPod was created to fill a vacuum. Its creators saw what was trending in the business of music: (napster and clunky mp3 players) and created something new, thereby creating demand and changing the way we listen to and buy music.  This is the paradigm that could work for Jewish education.

When we design a Jewish experience, we need to remember that there is a delicate balance between the goals we set as educators for our constituents, and their desires and needs.  Franz Rosenzweig was right when he taught us that the periphery leads us to the center.  Whatever Jewish experiences we develop, they must relate to where our students and families are today. It can’t just look cool.  They need to be practical, useful and accessible. But therein lies the dilemma.  Do we, as Jewish leaders, design experiences that we believe will serve the purpose of (and forgive  me for using this phrase but it actually is apt) Jewish continuity, or do we develop models that may, in the short run, seem appealing, but in the end, add nothing to creating a  Jewish future?  Another way of asking this question is: Do we want to fill a vacuum (like the iPod did) or do we want to enhance the already existing empty space of ideas that lead nowhere?

Following Steve Jobs lead, what we design must be multifaceted, and  informed, though not determined by conventional wisdom.  Just because an idea is popular doesn’t make it The Truth or The Answer.  We are on a narrow bridge, and need to make sure that we don’t fall off into the chasm of irrelevance.  The subtlety is following the teachings of Steve Jobs in creating a synergy between what we design, how it works and our roles as leaders.

So we need to pay attention to what’s trending in our congregations and communities.  Parents are busy.  Kids are overwhelmed.  There is a drive to create models of juvenile Jewish education that can fit into our overscheduled families’ lives. The question is….will these experiments really lead to a Jewish tomorrow?  Is “fitting in” enough? 

Collaboration, construction of knowledge and finding personal meaning are all guidelines that need to shape what type of Jewish experiences we design.  We need to master the tools available to us in the 21^st century, both digital and experiential to make Jewish life to enhance the usability of the “product” we design. The role of a Jewish professional is to learn from conventional wisdom and then apply knowledge and experience to invent a new future. 

Answers to Open the Door

Pesach is a time for questions.

So, in the spirit of the season, I would like to ask you some.  I’ll start with one: How do Jewish educators learn to use 21st century educational technology in the Jewish classroom?  This will lead to a few more.  What follows is a survey with 15 questions (an auspicious number for Pesach). The goal of this short (5-8 minutes) questionnaire is to find some answers to the question of how and what we learn.  

My friend and colleague Barry Gruber recently posted a piece about the smorgasbord of opportunities to learn what the ‘net provides. He’s right – it truly is a blessing.  I wonder if this cornucopia is so bountiful that there will be many who, like the 4^th child, will be so intimidated by all the resources available that they will be daunted by the act of beginning to learn. They won’t know where to start. They won’t know what to ask. If this is the case, what should we do about it?

Ergo the survey.   This is an independent project to explore the nature of on-line Jewish professional development related to the utilization of educational technology.  It’s focus is to find out how we Jewish educators learn about these new tools, where we learn from, and if we need to make these learning opportunities more accessible.  I'm hoping that this information will help shape the way Jewish educators can easily learn more about the use of digital tools in their classrooms.

Teaching is leading.  We educators create an environment for our students to construct their knowledge base.  The tools that are being developed today and tomorrow empower us to achieve this goal.  The complicated part is that we need to learn how to use them.  There’s the rub.  What’s the best way for the educators, who can’t go to conferences or don’t have local resources provided by central agencies, to learn how to take the next step into the world of digital Jewish learning?

Questions.  There are many.  And the answers may lead us to an understanding of what we can do to build a solid base of Jewish educators who can comfortably engage their students, speaking a common language. This is why I’m asking you all to take part in this adventure.

I must thank Jonathan Woocher and Rebecca Leshin of the Lippman Kanfer Institute for supporting this project and providing the platform to make it possible. I also want to acknowledge the many educators in the Jewish cloud who have contributed ideas to help create this survey.  There are too many to mention by name, but I do want to thank you all for you assistance.

So please click here to access this professional development survey.  Answers can be signposts leading us in the direction of creating Jewish futures for our students. We just need to start with the questions.  Together let’s find the answers.

Stepping Through the Door Together - Now's the Time

“I’m late, I’m late, for a very important date!”  I feel like the white rabbit.  You know, rushing hither and yon, trying to figure out how to get where I need to go without being too distracted by all the tweets, network posts, and blogs I follow; not to mention the old technologies like the printed word and emails. There is so much information available to us.  If I miss a day of twitter, I feel it’s a catastrophe.

I’m not a technical neophyte.  I sort of know what’s going on.  Can you imagine being someone who has never tweeted, doesn’t know what a wiki is, thinks a glog is a type of fruit, and is trying to just stay afloat in this ever changing new world, let alone explore the Jewish educational cloud?  There are so many resources and new technologies that appear daily.  It’s easy to be intimidated.  There are probably fantastic teachers in the front lines who are so afraid of trying to figure this stuff out that they retreat into their old tried but true habits, becoming increasingly irrelevant in the classroom.  I know that there are folks who left both the JEA and NATE conferences with a sense of despair at not knowing how to proceed. Those who were unable to attend either conference are even more lost.  I believe that the time has come for us to help our teachers, especially those working in congregational/supplemental schools, break out of their shells to find a new comfort level in tomorrow.

We can lower the level of stress associated with learning new edtech skills by creating an accessible portal through which our teachers will learn to use the tools they need to move forward.  We are all searching for scrapes of knowledge wherever we can find them.  There’s too much out there that’s spread all over the place. We no longer have the one conference a year where we all came together to learn.  Now's the time to get organized again!

This is what I propose:  Let's create a new trans-denominational platform for Jewish educators of all flavors to gather virtually or, if practical and affordable, f2f  to explore the possibilities that tomorrow presents.  This collaborative cloud-based venue would be a forum that would promote dialogue, teaching and learning. It would be a consortium of all professional development providers that would “push” the opportunities to learn to us all.  I’m talking one-stop-shopping - a mall for Jewish education. It would be one venue that would offer educators and knowledge seekers ALL the opportunities and resources to enhance the field of Jewish education:  A 21^st century virtual Pumbadita, if you will - an on-line center for Jewish learning that would be comprehensive, all inclusive and easy to access.

This idea will be made real as a result of cooperation and collaboration between all Jewish education service providers, both those affiliated with a movement, like NATE and the JEA, as well as others like JESNA and PELIE. We all need to work together.  We need to move forward now.

I’ve started to have conversations about this vision with individuals affiliated with different groups and organizations. People are interested in seeing this come to fruition. I believe it is now the appropriate moment to widen the circle and have an expanded group of those who care about the future of Jewish education come together and brainstorm how to make a new Jewish Professional Learning Network happen.  Dr. Jonathan Woocher, the Chief Ideas Officer and Director of  the Lippman Kanfer Institute, has indicated that he is happy to host such a web meeting.

This is a concrete call to action. If you are interested in joining in the conversation and taking part in a virtual brainstorming session, email me, Peter Eckstein at terrapin@mindspring.com

If not now, when?

If Not Now, When - Blurring the Lines for the Future of Jewish Education

The dust is settling after the January JEA and NATE conferences.  Synagogue educators of all stripes and flavors are returning to our old haunts: Congregations and real life. A taste of what is possible still remains in our mouths, though. We need to ask: How do we keep the spirit that we felt in Mt. Laurel and Seattle, alive?  How do we move forward?  What’s next?

Now is the time for us to translate what we started to learn last month into our everyday routines.  What this means, IMHO, is that we need to work harder to create our own Professional Learning Network (PLN). We have learned that we don’t have to be in the same room/city/state/continent to learn from each other.  We have learned the real strength of social networks like Facebook and Twitter. Now we need to take the next step and get involved in these networks, learning from each other and building something brand new.

The laboratory that was NATE or JEA was great:  A controlled environment where the best of the brave new world could be displayed in all its cyber glory, pointing a way to what could be. But we all know that when we’re on our own in our offices back home, life has the annoying habit of happening: Distracting us with emergent issues like the kid and her mom who goes to soccer practice instead of the B’nai Mitzvah family program; the teacher who can’t get it together enough to turn in a legible lesson plan, let alone any; the board member who doesn’t understand why religious school teachers should be paid a reasonable wage. We all face these issues daily. We must not let them get in the way of our moving forward to build a vibrant edifice that IS the Jewish future. We can’t let the mundane get in the way of the sacred: L’mavdil ben kodesh l’hol.

Let it be proclaimed through all the lands and Second Life: The tools we need to learn how to construct tomorrow’s educational systems are available in the cloud, from teachers and thinkers at #jed21, from networks, sites and blogs like the Jewish Education Change Network, YU2.0, Welcome to the Next Level, The jewish-education Daily and many many more. They are a mere mouse click away. 

Yes, these resources are there to teach us, but what we need to do is to organize, to work together, regardless of affiliation or movement. This is my Unified Field Theory for Jewish Education: One “place” where we can all “meet” and discuss and build. Rather than the disparate links that can become overwhelming to us and especially to those who didn’t attend either conference, we should create a clearinghouse that will enable us to learn from each other.  We don’t have time in our ridiculously busy days to follow every tweet or blog. I know how traumatic missing 12 hours of tweets can be. We congregational/supplemental/complimentary school educators need to (If I may mangle my friend and colleague Ira Wise’s blog title) get to the Next Level and create one forum that will be OUR Professional Learning Network, irrespective of denomination or movement. 

I’m ready to work on this experiment.  Anyone want to join me?

And if not now, when?

From Sinai to Cyberspace, Pt. 2: Thawing out

As I reflect on the Jewish Educators Assembly conference that just ended, the lyrics of an old song pops into my head: “There’s something happening here. What it is ain’t exactly clear.”  It’s not that we’re clueless when it comes to us knowing what Jewish education will look like in the future; it’s just that we’re not sure in what direction we’ll be traveling.

So…maybe we are a little clueless after all.

Let me back up for a moment. The close to 200 participants at the Conservative movement’s education conference were exposed (many for the first time) to web 2.0 platforms that foster collaboration and have the potential to build community in new ways. For many of those present, the learning curves were steep as questions were posed, such as: “How do I set up a twitter account?” and “What is a Personal Learning Network?”  Lisa Colton (@darimonline) presented the challenges facing Jewish professionals as we reach out to a new generation of Jewish parents. Caren Levine (@jlearn20) introduced tools that enhance professional development, all within the context of social media, and opportunities of cloud based collaboration.  David Bryfman (@bryfy) stressed the importance of stepping out of our professional and institutional comfort zones as we look at existing structures, re-visioning them through a process of re-prioritization. discovering  new opportunities we never dreamed of. 

So in this embarrassment of riches with which we were blessed at the JEA, we must ask the hard question:  What is truly necessary in our work and for our constituents? And here is where we get to the hard stuff.

Who are our constituents? Parents?  Kids?  How are Baby Boomers, Gen “Xers” and Millenials different from each other?  How do we rise to this challenge of being effective in reaching different generational cultures? How do we cope with the democratization (or is it the rise of the consumer ethic) of knowledge? More than any other time in history, not only do people have a greater exposure and ability to get answers to ALL their questions; they also demand a say in what they want to learn, and when.  We seem to be on the cusp of a reordering of the traditional dynamic between parent, teacher and child.  Pam Edelman, from Yerusha, presented a model of Jewish education that is sort of a combination between home-schooling and the scouting merit badge program.  It exists outside of current institutions, and was born out of young families’ frustration with organized Jewish life today.  Is this a fad or a trend?   Should we, as Jewish professionals, feel threatened by this new phenomenon, or embrace it?  

The new tools that enhance collaborative learning (like Voicethread and Google Docs) and building school communities (such as interactive school websites like Activit-e) reflect the reality that relationships are central to building authentic Jewish lives. What this means is that the digital tools we have available to us today are only means to create a 21st century Klal Yisrael. This idea of unity certainly isn’t new.  It’s just that the way to achieve it, is.

 Ultimately, the question that underlies all others, in my mind, is what will Jewish communal life look like the day after tomorrow?  The idea of Social Networking was ubiquitous at the JEA conference. It’s all about relationships and how technology can be a tool to enhance the growth of community. As others have said before me, it’s not about the tech, it’s about the people.

As I write these words, I’m sitting in the Philadelphia airport waiting for my flight to take off in the driving snow.  At the same time, the final keynote address is being given back at the conference.  Robyn Faintich (@Jewishgps) is live-tweeting it at #jea59. The speaker, David Bryfman has asked the participants to close their eyes and “think about the future: What COULD Jewish life look like in your imaginary vision.  Who are the learners? Where? When?”

Next week the Reform movement's educators are meeting in Seattle for their conference: called "Imagineering Jewish Education for the 21st Century". They too are exploring the frontiers of technology and Jewish education. I can't help but think that we are at a serendipitous moment, when we all are on the same page of Talmud. We all know what needs to be done, we're just trying to figure out how. I believe now is the time for Jewish futurists, educators,and leaders from all movements to come together and explore tomorrow. If I may borrow Jack Wertheimer's imagery, we need to break down the denominational silos and finally collaborate.

We don’t know what next week will look like.  Before us are possible paths. In this age of cloud computing, virtual communities, and social networks, we need to take the leap of faith and move forward, not knowing exactly where it will take us, but being confident that by embracing the future, we will ensure a Jewish context for all those who will live in it.

From Sinai to Cyberspace, Pt. 1: Preparing to freeze.

I'm sitting in a pizza joint in Palm Beach International, waiting for my flight to the frozen tundra of southern New Jersey.  Why would I, a 17 year resident of tropical Florida be braving the Arctic cold of the North East?  What would have prompted me to purchased a down jacket - my first since the 1970s?  There's only one answer:  looking for tomorrow,  today.

I'm on my way to the Jewish Educators Assembly Conference, called "From Sinai to Cyberspace: Exploring the Impact of Technology on Jewish Education".   The Conservative movement (like the Reform next week) is embarking on a journey to investigate the interface between digital learning and Torah. We educators know that something must change.  We also know that the process of re-visioning Jewish learning is well on its way.  We are in the midst of learning how these Jetson-like tools can work for us today.

I plan on blogging the conference, sharing with you my thoughts,  impressions, questions, and maybe even gossip and trivia, if anything pops up.  I'll also be tweeting my experiences at #jea59 (as well as #jed21).  If you can't be with me, freezing your tuches off, at least you can vicariously experiencing how today we take our steps, virtual and real, into the future.

Tinkering With Tomorrow

When I was a kid I loved tinker-toys. I would spend hours constructing skeletal looking and what I thought were futuristic buildings.  I never knew what the outcome would be, I didn’t know if what I was building would stand up to the forces of nature or my brother’s kicks, but I had fun.  I just built and then decided if what I created was worth the effort. That was then, this is now.

I bring this up as I finish watching the videos from the recently held Jewish Futures Conference that were just posted for all of our viewing pleasure and edification. Go here to watch the presentations yourself. I’m also in the midst of reading a fascinating collection of essays published by the Association for Supervision and Curriculum Development, entitled Curriculum 21: Essential Education for a Changing World, edited by Heidi Hayes Jacobs. The book and the conference videos are serendipitously providing me an opportunity to think about how we, as Jewish educators and futurists can tinker purposefully with a Jewish tomorrow.

What will we want our children, our students, to know when they emerge from their Jewish educational cocoon?  What will the Jewish curriculum look like tomorrow?  In one of the pieces in Curriculum 21, Jacobs suggests that we ask three guiding questions as we reevaluate curriculum and content in secular education. Let’s consider them within a Jewish context:

1.    Within the discipline being reviewed, what content choices are dated and nonessential?  In our world of Jewish learning, this question can be considered heretical.  Isn’t it all sacred?  What isn’t essential? How do we evaluate that? Who makes that judgment call?

2.    What choices for topics, issues, problems, themes, and case studies are timely and necessary for our learners within disciplines?   What is happening in the Jewish world NOW? How does Jewish practice and interpretation reflect life in the 21^st century? What are the roles of Israel and the Diaspora; of men and women; of interfaith families in Jewish life?

3.    Are the interdisciplinary content choices, rich, natural, and rigorous? What does it mean to engage in Jewish life, learning, and spirituality? What are the different ways of creating meaningful Jewish experiences?

Among the winners of the Jewish Futures Competition, a contest for the most “forward looking” Jewish educational thinkers and doers that was featured at the Jewish Futures Conference, we find Charles Schwartz and Russel M. Neiss, the creators of MediaMidrash.org. In their submission to the competition they posited a paradigm for future Jewish engagement resting on four guiding principles:  

1.    Jewish resources need to be open, discoverable, and accessible. The body of Jewish learning needs to be available to all who seek it - free and non-proprietary.

2.    Remixable. Jews need to be provided the tools and opportunity to transform and reinterpret Jewish tradition and life. 

3.    Jewish education needs to be meaningful and relevant, providing the learner with a context in which to construct a Jewish life that matters.

4.    Meaningful Jewish life needs to continue to incorporate a process of community building, recognizing new definitions of affiliation and belonging, both face-to-face and virtual.

The way Jewish knowledge WILL be acquired tomorrow is different than the way it WAS attained yesterday. David Bryfman once wrote about the 19^th century revolution in general education revolving around the new fangled tool called the chalk board.  We are in the midst of a similar phenomenon, this time being driven by digital and social technology.  Learning is becoming non-linear. It is more and more a social process, driven by demand and developed by a community that is linked in synchronous and a-synchronous environments, both present and remote. For better or worse, education is turning into an even messier affair than it already is.  This is what will drive us to answer the questions of what to teach. The structure will be more fluid, transparent and flexible. Stephen Wilmarth writes in Curriculum 21 how education has been a cathedral, an elegant top-down process designed by “wizards and experts”.  The future reality can be described as a bazaar, a market place that is noisy and unpredictable, a result of uncontrollable forces.  Knowledge will be open to all, redefined and remixed when appropriate so as to become personally and communally meaningful in contexts of yet unimagined social networks, creating new types of communities.

Jonathan Woocher, in his closing remarks at the Jewish Futures Conference notes that there is no one Jewish future.  It can’t be pre-determined.  There are multiple possibilities. Schwartz and Neiss retell the midrash of Moses visiting Akiva’s classroom of the future, not understanding a word, even though his teaching is the lesson being taught.   If we were to step into H.G. Wells’ Time Machine and be transported into a Jewish learning environment of the future, what would we find? Would it be alien to us?  Should it be?

Long Distance Runaround: Pondering the CyBar/CyBat Mitzvah

When I first read this past Sunday’s New York Time’s article on digital B’nai Mitzvah preparation, my first thought was that it was intriguing that this topic would be the lead story in, of all things, the Fashion and Style section. It then occurred to me that the topic’s visibility in the soft news section is a sign of how truly mainstream Judaism has become in American culture. This is what we have been fighting for – to be accepted in secular society. We have done such a good job that a central Jewish-American ritual has become a subject of pop culture. Like all the rest of American lifestyle, our traditions are now morphing into something potentially unrecognizable in this real world made virtual.

The point of the article, as I see it, can be found in this question asked in the fourth paragraph of the piece: “If dating, shopping and watching TV can be revolutionized by the Internet, why should bar and bat mitzvahs be immune?” That is it in a nutshell. Our communal striving for normalization and acceptance in the Diaspora has essentially led to the eradication of the line between the holy/kadosh and the mundane/hol. Nothing is sacred. Our coming of age ceremony, which is more of a process of becoming then merely a single event, has lost so much of its uniqueness that it can be acquired while the recipient is physically absent. Is this a tragedy? Maybe. What do we do about it? Embrace it.

Reaction to the CyBar/CyBat phenomenon seems to center on it being a reflection of a general decline in the centrality of Jewish communal life in the early 21st century. This is not news – those of us who work in synagogues struggle with this on an almost daily basis. We respond by trying to find new ways to engage our existing synagogue members and families, as well as to reach out to the unaffiliated. We are constantly exploring new models and technologies, and striving to create new visions that will enhance existing institutions. This is as it should be, and this is why we need to see the rise of the digital B’nai Mitzvah as an opportunity for us to expand our community. This requires developing a new paradigm of affiliation and membership. We need to leverage on-line participation, incorporating it into what we do in our brick and mortar facilities. This may take the form of a new synagogue membership category with its own price structure - call it “Virtual” if you will. We should contemplate creating semi-permeable walls that welcome those who are trying to find their own personal niche in the Jewish community. We must dare to think that digital experiences, if handled artfully, can be gateways to synagogue life for the unaffiliated. Face-to-face encounters no longer may be the only, or even primary, means of introduction to the Jewish community.

A Florida Rabbi I know, upon reading the Time’s article commented, “We have met the enemy, and he is us.” This made me think of Sun-Tzu, the 6th century Chinese author of “The Art of War” who wrote, “keep your friends close, but your enemies closer”. We, the inheritors of the tradition passed down to us from Moses to the Great Assembly to our parents need to find the open hands waiting to receive that birthright. Could it be that those we think are the “enemies”, those we accuse of emasculating the Judaism from which we grew, are actually reshaping our heritage, leading us to the next step in a dynamic and flourishing Jewish future?

Strikes, Spares and the Jewish Future

I’m a bowler. I’m in a league. Sometimes I hate it. You see, once the ball is rolled, the outcome is by no means assured. I can control how I grasp the ball, swing and release it, but that’s it. Once it’s thrown, it interacts with the oil that is spread on the lane and is impacted by the laws of physics that determine the way it hits the pins, as it ricochets, slides and rolls. I can set up the perfect shot, but the process that takes place after I release that sphere is up to forces over which I have no control. There are too many variables. It’s sort of like planning for a Jewish future (you knew this was going somewhere.)

We can plan tactics, strategies, and methods of engagement but when we talk about modern Jews, we’re not dealing with a herd (Klal Yisrael notwithstanding). The phenomenon that Cohen and Eisen defined in The Jew Within 10 years ago describes American Judaism today and probably tomorrow – Jews are making their own Shabbat and are increasingly becoming alienated from established forms of Jewish communal life. Jonathan Woocher got it right last week when he wrote that we need to adjust the paradigm of Jewish education, empowering each individual to be involved in personally constructing "a meaningful and satisfying Jewish journey." And this is how building a Jewish future is like bowling.

There are many different types of bowling bowls designed for the particular style of individual bowlers. One size cannot fit all. As we design the foundations of 21st (and 22nd) century Judaism, not only do we need to contemplate how to link the silos of Jewish institutional life; we may very well need to build new ones to replace the antiquated structures that are still standing. But we can’t tear everything down, at least not for the time being.

As long as I’ve been in my present position as a synagogue educator, I’ve communicated with my religious school families via weekly e-mails. This year I decided to take the next step - I just created a religious school Facebook page. I happily announced it and received fascinating feedback. There were those religious school parents (all in their 30s and 40s) who thought it was cool. Then there were those (same demographic) who began to tremble in their shoes…as one religious school mom put it: “I’m one of the handful of people who refuse to use Facebook. I hope you will continue with your email updates.” As I’ve written before, we need to be careful of how quickly we embrace our future. We don’t want to leave anyone behind.

Obviously it will be impossible for us to forecast the outcomes as we tinker with the Jewish future. We may be positive that we’ll get a strike, but in the end we may only knock down a few pins. The trajectory of 21st century Judaism is radically different from anything that Jewish civilization has experienced before. One center of Jewish life, concentrated in North America, is a place where state sanctioned anti-Semitism by and large never existed – at least not since Peter Stuyvesant and Ulysses S. Grant. The only Jewish ghettos in the United States were self-imposed. This communal history has left an indelibly unique mark on the character of American Judaism.

The other center is Israel – with a flavor of Judaism that is defined by an amalgam of socialism, European nationalism and religious orthodoxy, and topped off with strife, both internally born and externally imposed. The resulting concoction is a type of Jewish identity that, at times, is almost alien to the Jewish sensibilities of its brothers/sisters/cousins across the great sea. Is it possible to link these silos?

In “The Big Lebowski”, John Goodman, playing the weirdest Jew I’ve ever seen, declares that he doesn’t “roll on Shabbos”. Now that I think about it, he may not be so weird, actually. He’ll drive. He’ll drink. He’ll fight. He just won’t bowl. He’s like many of us. We all seem to be making our own “Shabbos”. As we strive to engineer the future of our people, we must not be so confident that we have all the answers. We don’t. Sometimes the exception, or the unexpected, becomes the rule. That’s the only thing we can be sure of.

Worshiping at the Alter of Innovation - For Members Only?

I write this with love for Jewish innovation and ROI.

This is actually an account of what my mind has been coming up with while the ROI summit has been taking place in Israel this past week. For the uninitiated, the ROI Summit is the brainchild of Lynn Schusterman, the Center for Leadership Initiatives and Taglit-Birthright Israel, and is officially described as The ROI Community for Young Jewish Innovators. Its vision is to create and harness the energy of a “global community of outstanding creative individuals who have a personal vision about how to make the Jewish world a better place.”  The organization helps fund initiatives that could transform how we live Jewishly today and tomorrow. I’ve been following it religiously on twitter at #roicom as well as on the ROI website.

At the beginning of the week, as attendees began arriving, the tenor of the tweets was joyous:  Acquaintances being renewed and newly formed; folks retelling their stories of who they met on the flight.  One participant even tweeted: “guy next to me on the plane was reading a dossier on "the obama agenda" from misrad habitachon. creepy.” Sounds great.

During the course of the summit tweets described how everyone was being inspired by the goings-on. I was trying to find content:  what were the sessions about, and what did the facilitators have to say. I lurked the ROI website trying to glean what was being taught.  I was annoyed (let’s be honest here) that prominently placed on the right side of the page is a member login. Now, I don’t know about you, but I happen to find member logins supremely uninviting.  I’m a Jewish educator.  I thrive on creating innovating environments for my students – be they kids, parents or other adults.  So to be denied access to resources because I’m not a “young Jewish innovator” is frankly, and pardon my French, fucking annoying. There were a couple of videos that gave a taste, but that is not a meal.

At one point I (@redmenace56) did tweet my hope that we will learn from ROI so we who did not have the privilege to attend could apply these lessons.  Others (@Jewishtweets) reiterated that call. And references to progress kept being tweeted.  But no specifics have been revealed.  

On Wednesday ROI had its first “community [global] brainstorm”. One tweeter commented on the “focus on concrete and implementable ideas”. What does this mean?  How can I use it? Another tweet went like this: “Actually excited about a great idea @chicagoleah and I cooked up with Ben at #roicom” And the idea is?  There were a few tweets commenting on the role of Orthodoxy in the “Jewish Peoplehood category”.  @jchickrock tweeted: “325 challenges posted.127 solutions. 42 action posters created. let's get it on” Huh?  Can we in the Diaspora get a hint as to what is being alluded? @JewishTweets posted the following: “Will the results of the community brainstorm this morning be shared?” The response from the “official tweeter” (insofar as there is a concept of officialdom in this Brave New World), @ROICommunity, responded: “don't worry - we'll reveal all soon. well, not "all," but at least "some." :)” I was disappointed by that comment and what it implied. The Jerusalem Post published a description of the goings on. Not enough. We Jewish educators in the Diaspora need to get to work.  We need ideas now, even if we are not in the demographic that are invited to attend ROI summits.

I know I sound like I’m whining.  Maybe I am, but it’s because I feel shut out.  I know it’s not intentional.  At one point I got frustrated and googled “ROI grants 2010.” It took me here. The mother-lode. Stuff I can use as a Jewish educator.  Why isn’t this ROI’s homepage?  Why is it buried? It needs to be accessible. I’m pretty computer savvy for a 53 year old, but it should be easy.  Those of us in Jew-biz yearn to learn from the fresh creative minds that attended ROI. If you investigate the ROI website, you can find the newsletter and other nuggets. Buried.  It needs to be out there - accessible for us Digital Immigrants.  As our students join our ranks as Jewish educators and engagers, we all need to be in the same loop.  This ain’t highschool with its cliques and passwords. It isn’t Members Only.  It’s more important than that.  As weird as it sounds, the future is our teacher.  We need to learn from it. Please…share.

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