Worshiping at the Alter of Innovation - For Members Only?

I write this with love for Jewish innovation and ROI.

This is actually an account of what my mind has been coming up with while the ROI summit has been taking place in Israel this past week. For the uninitiated, the ROI Summit is the brainchild of Lynn Schusterman, the Center for Leadership Initiatives and Taglit-Birthright Israel, and is officially described as The ROI Community for Young Jewish Innovators. Its vision is to create and harness the energy of a “global community of outstanding creative individuals who have a personal vision about how to make the Jewish world a better place.”  The organization helps fund initiatives that could transform how we live Jewishly today and tomorrow. I’ve been following it religiously on twitter at #roicom as well as on the ROI website.

At the beginning of the week, as attendees began arriving, the tenor of the tweets was joyous:  Acquaintances being renewed and newly formed; folks retelling their stories of who they met on the flight.  One participant even tweeted: “guy next to me on the plane was reading a dossier on "the obama agenda" from misrad habitachon. creepy.” Sounds great.

During the course of the summit tweets described how everyone was being inspired by the goings-on. I was trying to find content:  what were the sessions about, and what did the facilitators have to say. I lurked the ROI website trying to glean what was being taught.  I was annoyed (let’s be honest here) that prominently placed on the right side of the page is a member login. Now, I don’t know about you, but I happen to find member logins supremely uninviting.  I’m a Jewish educator.  I thrive on creating innovating environments for my students – be they kids, parents or other adults.  So to be denied access to resources because I’m not a “young Jewish innovator” is frankly, and pardon my French, fucking annoying. There were a couple of videos that gave a taste, but that is not a meal.

At one point I (@redmenace56) did tweet my hope that we will learn from ROI so we who did not have the privilege to attend could apply these lessons.  Others (@Jewishtweets) reiterated that call. And references to progress kept being tweeted.  But no specifics have been revealed.  

On Wednesday ROI had its first “community [global] brainstorm”. One tweeter commented on the “focus on concrete and implementable ideas”. What does this mean?  How can I use it? Another tweet went like this: “Actually excited about a great idea @chicagoleah and I cooked up with Ben at #roicom” And the idea is?  There were a few tweets commenting on the role of Orthodoxy in the “Jewish Peoplehood category”.  @jchickrock tweeted: “325 challenges posted.127 solutions. 42 action posters created. let's get it on” Huh?  Can we in the Diaspora get a hint as to what is being alluded? @JewishTweets posted the following: “Will the results of the community brainstorm this morning be shared?” The response from the “official tweeter” (insofar as there is a concept of officialdom in this Brave New World), @ROICommunity, responded: “don't worry - we'll reveal all soon. well, not "all," but at least "some." :)” I was disappointed by that comment and what it implied. The Jerusalem Post published a description of the goings on. Not enough. We Jewish educators in the Diaspora need to get to work.  We need ideas now, even if we are not in the demographic that are invited to attend ROI summits.

I know I sound like I’m whining.  Maybe I am, but it’s because I feel shut out.  I know it’s not intentional.  At one point I got frustrated and googled “ROI grants 2010.” It took me here. The mother-lode. Stuff I can use as a Jewish educator.  Why isn’t this ROI’s homepage?  Why is it buried? It needs to be accessible. I’m pretty computer savvy for a 53 year old, but it should be easy.  Those of us in Jew-biz yearn to learn from the fresh creative minds that attended ROI. If you investigate the ROI website, you can find the newsletter and other nuggets. Buried.  It needs to be out there - accessible for us Digital Immigrants.  As our students join our ranks as Jewish educators and engagers, we all need to be in the same loop.  This ain’t highschool with its cliques and passwords. It isn’t Members Only.  It’s more important than that.  As weird as it sounds, the future is our teacher.  We need to learn from it. Please…share.

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Opening the Door Wider

The theme of rebuilding connections to Israel has been making Jewish headlines this past week.  The newly released Jewish Agency strategic plan (Securing the Future: Forging a Jewish Agency for Israel and the Jewish People) sets out a blueprint that would lead to forging new links between Israel and the next generation, thereby ensuring the continued centrality of Israel and Zionism in 21^st century Judaism. The new focus will be the younger generation, Jews between the ages of 13 and 35.  The tool will be creating more programs that will entice this age group to step through the door and come to Israel to study, to play, to visit, and maybe, ultimately to live.

What the Jewish Agency is planning makes perfect sense. It is not news that the best way to connect anyone to Israel is by taking them there. However, there is one glitch.  Yes we need to focus on those born in the last 3 decades.  But I think we are forgetting that there is a whole other group of people who may never have been to Israel, and have considerable influence on whether teens will go or not.  I’m talking about their parents.  Without their buy-in, their kids won’t be on that El Al flight to Ben Gurion airport.

According to Jack Wertheimer (The Truth About American Jews and Israel), only 35% of American Jews have visited Israel.  The 2000-2001 National Jewish Population Study estimated this number to be 41% of all Jews, and less then 30% of those between the ages of 18 and 54 (today’s 28 to 64 year olds).  We can’t just focus on teens.  We need to reach out to their parents, the folks who will sign the permission slip.  These are the people who came of age in the ‘80s, who grew up with Israel’s image being tarnished by the 1982 Lebanon war, the first Intifada and Gulf War #1.  This is a generation that never went to Israel because of the perceived violence and danger.  They haven’t had a chance to experience Israel first-hand.  They have raised their kids to see Israel as being somewhat important, but are unable to share their own personal impressions. These are the parents of the kids who now attend congregational schools and confirmation programs and who tell me “It’s too dangerous to send my kid to Israel.” These are the folks we need to send there.  If they go, their children are more likely to follow.

A flight to Israel during summer (when kids are on vacation) costs over $1000.00 a person. For a family of 4 we’re probably talking over $6000 for everything. I think the time has come to make it easier to get to Israel.  We seem to be moving in the right direction with college students and young adults.  We’re about to work on getting more teens there.  I propose that we create programs that focus on families who have never been to Israel:  sort of like Birthright, but for parents and their school-aged children.

I know it’s a lot of money and this idea is fraught with logistical impossibilities, but I believe that parents are the best teachers, and if they fall in love with Israel, this will influence how they raise their children.  Maybe I’m being impractical and unrealistic, however I am an old-time Zionist who still believes in what Herzl said:  Im Tirzu Eyn Zo Agadah:  If you will it, it is no dream. The door is open. We just need to try to entice more folks to step through.